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Logo Design + Branding

A Balanced View (ABV) is a leisure consultancy agency that initially engaged in our services, providing them with document templates that they could use in-house for their proposals. After further discussion with the client, it was agreed that a redevelopment of their corporate identity was required. Once the new design was established, document templates and business cards would follow with new branding set in place.

The introduction of green was to establish the outdoor and active nature of their service. The roundness of the font used for ABV has a modern-corporate edge to it, but still allows a casual undertone. The circles that stem from the be represent the forward thinking and successful progression ABV provides to their clients.